The last most of us heard from Lance Crosby we thought he was riding off to an island sunset, to bask in the glow of a very successful exit from SoftLayer. The company he founded was bought by IBM for a few billion dollars to serve as the centerpiece of their cloud strategy. Many would have been content with that as their career. But Crosby isn’t done yet. His new vision is StackPath, whose mission is to bring scale, speed and security to developers.
I had a chance to catch up with Lance recently and talk about StackPath. The company just emerged from stealth in July but already has over 100 employees and over thirty thousand customers. This is due to acquiring three companies pre-launch, “MaxCDN, a leading NextGen CDN company, Fireblade, an Israel-based company with patented cloud based WAF technology, and Cloak, a leading VPN technology company.” On top of this StackPath has developed some patented new DDOS mitigation technology. Of course DDOS attacks are all the rage now with everyone’s camera, refrigerator and any other connected device in on the action.
From a DevOps point of view what I find interesting is that Crosby and StackPath have clearly targeted the developer, rather than the security admin or the Ops team with this offering. Even in the title of their press release announcing the StackPath platform and CDN they target developers, “StackPath Announces General Availability of Its Global Security Platform for Developers.”
This is an interesting approach and one I spoke to Lance about. In Lance’s view there is a gap between those who build and design applications and those who operate and secure them. Empowering developers with a friction-less security solution is what StackPath’s mission is. It is the developers who need to be thinking about security and more importantly making it part of the equation. This idea is one that many in security have espoused, but usually because they feel developers have larger budgets than the security team. But I don’t think that is the case here. Crosby knows both the security and developer markets from SoftLayer. He is trying to fill a need he saw while still at SoftLayer that he wasn’t able to offer then.
The CDN service they announced wraps up the three technologies they acquired along with their DDOS mitigation. To me it seemed like a Cloudflare kind of offering. Crosby agrees that there are similarities, but the plan is to build out the platform far beyond what it offers now or what Cloudflare offers. Threat analysis and artificial intelligence are part of the future, as well as more.
The company already raised a large first round led by ABRY Partners, a multi-billion dollar private equity fund. Of course Crosby has his own money available as well as no shortage of VC/private equity funds who would like to invest in his next adventure based on the success of SoftLayer.
The security industry has been looking for cloud native, next generation solutions and StackPath could be one of these. At some point though you need to please multiple masters. In this case if you are going to sell developers security, at some point you need to get the security people on board as well. It will be interesting to see how StackPath continues to grow and expand in the market. Certainly a mix of organic solutions with a sprinkling of acquisitions appears to be the recipe Crosby and team are following.



Jeff Harris is VP, Solutions at Ixia, leading solutions marketing for Ixia’s security portfolio of products and capabilities. As a former product development leader of advanced networking, communications, and surveillance products for commercial and military applications, Jeff has a deep appreciation for security implications that occur in development and operation. Jeff has led first to market product teams in personal area networks, mobile ad hoc networks, and a wide range of surveillance equipment and platforms. Connect with him on 
Janet Worthington is senior product manager at Veracode, working on solutions to help developers and development teams smoothly incorporate security into the application development life cycle. Janet joined Veracode in 2012 as senior program manager, delivering Veracode’s secure development solutions to Fortune 100 companies. Prior to joining Veracode, she led software quality assurance test teams at a number of startup technology companies. Janet has over 19 years of experience in software product development and services. Connect with her on 
Ward Osborne serves as Information Security Officer at CollabNet and has more than 20 years of experience in Information Technology and Security Management. For the past 15 years he has focused on security integration and cloud security and has worked with dozens of companies of all sizes creating a culture of security and using security as an accelerator in business processes. Connect with him on 



John Yeoh is the Senior Research Analyst for the Cloud Security Alliance (CSA) working within industry working groups, SDOs and strategic relationships in the development of cloud security standards, tools and solutions and strategy development. With over 15 years in research, John has authored reports on IT, cybersecurity, cloud and new technologies. His thought leadership has been presented in SC Magazine, USA today, Information Week and others, and he currently sits on numerous technology committees in government and industry. John’s graduate studies include Massachusetts Institute of Technology and University of Southern California with undergraduate work at Eastern Washington University and University of Washington. Connect with him on 
Phil Trainor is Head – Security Business, APAC at 
Randy Apuzzo is founder and CEO of Zesty.io, the SaaS CMS Company. At age 12, Randy was hacking corporate sites and crashing systems for fun. As an adult, he applies his computer science and branding background as an industry visionary, architecting scalable solutions that help companies accelerate and scale their global digital content strategies. He is revered for empowering businesses with technology that grants agility, cost savings, security and increased market share. To connect with Randy, please visit 
