devopsy.kinsta.cloud

Author: Amy Hudson

  • How DevOps Can Address CX Challenges

    How DevOps Can Address CX Challenges

    Delivering a seamless customer experience (CX) has become a top priority for companies undergoing digital transformation initiatives, as 85% of buyers are willing to pay more for a great customer experience. However, customers aren’t only willing to pay more for a positive experience–they’ll go elsewhere if their experience isn’t positive. In fact, 33% of customers will leave a brand they previously loved after just one bad experience, and 92% of customers will completely abandon a company after just two or three negative experiences. So, delivering a positive CX has become a major priority for companies that want to retain their current customers while winning over new prospects from competitors.

    To assure CX quality for customer-serving technology products and services, established DevOps processes and strategies should be applied to the unique aspects of customer experience software. DevOps for CX enables the delivery of software where the customer’s experience is paramount and quality is imperative. However, there are six major pitfalls in deploying DevOps for CX that customer-serving organizations must overcome.

    What is DevOps for CX?

    To understand the challenges, we must first understand the purpose of DevOps for CX.

    DevOps for CX refocuses the DevOps software methodology on the unique aspects of CX software to enable greater efficiency and quality. The constant delivery of expanded CX capabilities through new software developments and features has become a priority in organizations undergoing digital transformation. But when it comes to software products for CX and customer services, quality cannot be sacrificed for speedy development. At the same time, companies must still meet the demand for rapid innovations and tight deadlines on software delivery.

    Customers have higher expectations than ever before. These days, there aren’t any second chances when it comes to a customer’s experience. Social media has empowered customers to broadcast CX failures for the whole world to see. Due to the visibility of CX mishaps and negative customer interactions, a brand’s CX reputation depends on flawless execution from the customer’s first impression.

    The customer is always right; so, the customer’s perspective must be the primary consideration in software development and testing. This puts significant demand on the DevOps solutions and processes specific to user experience (UX) design, as well as CX testing and monitoring. Software must be designed, developed and continuously tested and monitored in real-time. Companies need to know all the different ways a customer might use the software to accomplish their goals and quickly identify and fix any potential issues before the customer experiences them.

    6 Potential Pitfalls of DevOps for CX

    Underinvestment in Executive Sponsorship and Cultural Evolution

    For CX transformation initiatives to succeed, they must be empowered by an executive leader who can champion the need to drive cultural change and strategic investments. An executive leader is necessary because CX initiatives typically span multiple departments: Operations, development, marketing, sales and services, for example.

    Whether the leader taking on this responsibility is an existing executive or a brand new position will depend on the company’s organizational structure. Some companies assign this duty to the COO, CIO or CMO, while others create an entirely new chief CX officer role so that the leader can give their full attention to the CX transformation initiatives at hand. Regardless of the DevOps for CX champion’s title, they must have a broad authority over budget, people and processes to make their role effective.

    Competing and Misaligned Incentives

    DevOps is a multi-team effort. Ensuring that the teams’ objectives and incentives are aligned is key to ensuring that DevOps for CX projects are executed harmoniously. Each team should have objectives that fit their team function but do not oppose other teams’ objectives, such as speed or a low defect rate on the development side and high reliability for the operations side. These functional team objectives should be centered around respective business objectives for customer satisfaction.

    Unclear Key Performance Indicators (KPIs)

    Adopting DevOps forces organizations to take on a more collaborative mindset. Due to the multi-team, collaborative nature of DevOps for CX initiatives, it’s critical that KPIs are clearly communicated, widely understood, and monitored across teams. KPIs should also be widely distributed so CX can be viewed at an operational level.

    Lack of DevSecOps Prioritization

    Many organizations fail to recognize the importance of DevSecOps from different aspects of DevOps. Not only must customer data be protected, but larger organizations that operate globally must also ensure they are complying with regional data privacy regulations. Organizations that don’t comply with regulatory requirements risk fines and other punitive setbacks.

    You must be able to test security features in production to protect both customers and your organization itself. Unfortunately, security is too often one of the last DevOps aspects to be discussed.

    Different Configurations Across CX Delivery Environments

    Shifting between development, quality assurance, staging and production is a major source of frustration for DevOps teams, as the environments are often configured differently. As code moves through the software life cycle and different environments, having a consistent approach to the solutions and environments via deployment automation will prevent wasted time fixing bugs that suddenly pop up when the code is moved.

    Errors Introduced by Manual or Outdated Processes

    Manual processes introduce opportunities for human error, causing delays and defects that result in unplanned work. Performing software testing manually is a sluggish process that not only causes quality issues and delivery delays but also reduces the amount of time developers have to execute any unplanned work or rework that must be done post-testing. Automating the CX systems’ testing results in higher quality and reliability at faster speeds, providing more time post-testing for developers to ensure the product meets quality requirements.

    DevOps for CX enables companies to innovate CX rapidly by delivering high-quality software and maintaining exceptional customer interactions. As CX leaders innovate new products and services through software, DevOps for CX practices will continue to be honed over the coming years. In the meantime, following the best practices outlined here to avoid the six major pitfalls of DevOps for CX will ensure customer experiences are maintained at an elevated level.

  • How to Apply Agile and DevOps Principles to Accelerate Customer Experience Innovation

    How to Apply Agile and DevOps Principles to Accelerate Customer Experience Innovation

    These days, it’s not enough for companies to offer quality products or services; they must deliver an exceptional customer experience. In fast-changing environments, continual innovation on the front lines of customer service requires an agile and nimble approach.

    How important is the automation of development and monitoring for accelerating customer experience (CX) innovation? I recently posed this question to Dr. Nicole Forsgren, research and strategy expert at Google and former chief scientist at DevOps Research and Assessment (DORA). Her response:

    “I would say that, today, this is almost just a given to operate effectively. DevOps is definitely more than tooling, but you can’t do it without strong technology solutions that provide automation, monitoring and visualization to people throughout the value chain. This gives visibility to key stakeholders, so you can ensure you are delivering value and your feedback loops are happening.”

    This is not a simple concept to execute well. The diverse array of applications and systems that organizations deploy to engage their customers is complex and spans many different technologies, platforms and channels. Ensuring all those applications and systems work together seamlessly to enable customers to consistently accomplish their goals is a daunting challenge. What’s clear today is that how customers perceive their interactions with businesses, shapes brand loyalty.

    It’s interesting then, that while most companies recognize the importance of providing an outstanding experience, many have yet to embrace an automated approach for the development of their CX applications. Those enterprises that have successfully accelerated their CX innovation share a common attribute: They have automated both the testing and monitoring of their CX development projects.

    DevOps + CX = Faster Speed, Higher Quality, Fewer Failures

    Customer-facing applications, such as call center technology, websites, SMS and even chatbots, are the central artery of customer experience. If these applications are not designed, built and deployed properly, it will be costly. To ensure success of CX innovation projects and reduce the risk associated with development/deployment, we must build solutions with testing and monitoring in mind, automate deployment and configuration, and use test data in production to accurately monitor variance from the design.

    What’s holding your organization back? There are four important steps organizations can take to boost the speed and quality of CX software development, while reducing their failures.

    1. Strive for automation, anywhere you can find it

    Aim high—strive for 100 percent automation and take a creative approach to integrating different phases of development. Whether it’s JIRA, Bamboo, Udeploy, Cyara or any other technology that helps automate different parts of your software delivery life cycle (SDLC), have a vision that automates and integrates wherever possible. Success here will deliver smooth and seamless movement of work and deployments into various environments.

    2. Don’t underestimate the importance of the feedback loop

    In order to improve our CX, we must first understand what challenges customers are encountering right now. This requires real-time monitoring of the actual customer experience—but from the customer’s perspective, not from a hardware perspective, as is traditionally done. If you can monitor and measure customer interactions in the moment and capture them concisely, then you can channel this critical information back to business decision-makers, so changes can be implemented quickly. It’s one example of a feedback loop, and if you can repeat it over and over, you can significantly improve and refine your CX.

    3. Take the time to reflect, align and improve

    Instill a culture of learning and humility—not finger-pointing and blame. For example, I recommend teams adhere to well-defined Agile Retrospectives, a ritual that enables teams to create a continuous improvement culture in which they reflect on past experiences and define future actions. Retrospectives are only one of the many ways to instill an open-minded culture, constantly focused on improving collective capabilities.

    4. Integrate business objectives and measurements with the technology side of the house

    I see this as a two-way street. First, help ensure the technology teams understand the impact of their work and give them access to the metrics that are important to the business team, through regular progress reporting. Second, make sure the business team shares their goals and key objectives with the technology teams, rather than simply specifying a requirement. I think it’s important that developers and operations teams understand the business impact of success and failure—and, therefore, the importance of their work. This is a great motivator. Plus, more visibility and tighter integration with business objectives can also result in more creative problem-solving from the innovative thinkers on the IT side.

    A Parting Thought: Find Your Anchors

    The right decision or strategy is not always clear, but finding two or three pillars as your anchors can be clarifying during decision time. In the CX innovation space, I find two anchors are particularly helpful:

    • The customers are the reason why we are in business. Are you prioritizing the end-customer experience in this decision? Are you improving it, understanding it better or measuring it more effectively?
    • What is the business goal you’re aiming to attain? No matter how granular the technical change you’re making, there is almost always a business reason driving it from the top down. Do you know what that driver is? How, exactly, will your change move you closer to that business goal?

    — Amy Hudson