Tag: hyperscalers

  • Best of 2022: Three Cloud Trends to Watch in 2022

    Best of 2022: Three Cloud Trends to Watch in 2022

    As we close out 2022, we at devopsy.kinsta.cloud wanted to highlight the most popular articles of the year. Following is the latest in our series of the Best of 2022.

    Many developers and startups view cloud services as simply “compute”, “storage” and “networking.” The cloud has matured to the point where customers often don’t think about the underlying infrastructure, service levels or debate the merits of on-premises versus cloud&;mdash;instead, they are increasingly cloud-first. In fact, December of 2021 marked Amazon Web Services (AWS) marked its tenth AWS re:Invent conference—the company’s annual conference for customers and partners.

    While many startups don’t think twice about centering their IT strategy around the cloud and SaaS offerings, the enterprise has been slower to adopt cloud computing at scale. The conversation for these companies revolves around security, compliance, SLAs and the loss of control over their technology stack. In many ways, little has changed about the questions that enterprises are asking about the cloud.

    As the year starts, I’ve been reflecting on various conversations I’ve had with a variety of IT and business leaders, Digital CxOs and vendors. Below are three trends that I will be tracking this year.

    1. Alternative Vendors Gain Momentum

    The “big three” hyperscalers continue to dominate the market and garner the bulk of customer and partner attention. However, we are seeing increasing interest in the alternative cloud market. The alternative market includes vendors outside of the big names (AWS, Microsoft Azure, Google Cloud, Oracle, IBM and Salesforce). Developers and businesses are increasingly looking at alternative vendors and their offerings because they are easier to use than hyperscalers, less expensive and offer more predictable pricing models. In addition, with the tight labor market, hiring developers that are, for example, AWS certified can be extremely expensive. On the other hand, because alternative clouds are less complex, developers do not need to have the same certifications.

    You might ask: What about the global scalability, quantum computing and/or the thousands of APIs that the hyperscalers offer? The truth is that most small and midsize businesses don’t actually need any of those capabilities and don’t want to help subsidize the R&D that these technologies require. Companies to watch in the alternative cloud market include Linode, Digital Ocean, OVHcloud, UpCloud, Hetzner and Equinix Metal. In 2021, Techstrong Research published a report, DevOps and the Alternative Cloud, that dives deeper into these alternatives.

    2. Industry-Specific Cloud Ecosystems Expand

    Banking, insurance and companies in other highly-regulated industries have been slow to adopt cloud computing. However, the market is quickly evolving and businesses are rethinking their approach to the cloud. One of the reasons these regulated companies are starting to invest more heavily in the cloud is because customers have heightened expectations when it comes to how they engage with businesses. If customers are unhappy, it’s easier than ever to find alternatives. These highly-regulated companies and industries are being increasingly challenged by fintech, insurtech, healthtech and other industry-focused startups.

    Just as importantly, vendors are realizing that one size doesn’t fit all. Regulated industries need specific clouds that meet their regulatory and compliance needs. These industry-focused clouds aren’t being designed as an entire ecosystem where a variety of technology partners can offer their software to regulated industries. Instead, vendors have taken two different approaches to offering industry-specific offerings. Some providers are offering pre-built but customizable applications. Some notable announcements in the area of banking clouds include the following:

    • Goldman Sachs and AWS are working together to create data management and analytics solutions for financial services organizations (announced at re:Invent 2021). The result of this collaboration is the Goldman Sachs Financial Cloud for Data. It’s unclear if AWS will be offering a more general financial services ecosystem in the future.
    • IBM continues to grow its Cloud for Financial Services in terms of signature clients and partners. IBM built its cloud for financial services in collaboration with Bank of America, then hired the bank’s CTO, Howard Boville, to head up IBM’s hybrid cloud business.
    • Microsoft announced general availability of the Microsoft Cloud for Financial Services in November of 2021 (interestingly, it’s not named Azure for Financial Services). The company already has a large footprint in the financial services industry, and we’ll be tracking the adoption of Microsoft Cloud for Financial Services closely. In September 2021, Wells Fargo unveiled their digital infrastructure strategy that relies heavily on its partnership with Microsoft, but there is no mention of Wells Fargo using the Microsoft Cloud for Financial Services.

    I expect other industry-specific clouds to follow a similar pattern—with large vendors partnering with key industry incumbents to create cloud ecosystems that meet the performance, security and compliance requirements for that industry. For example, you can certainly imagine Oracle creating a Cloud for Health Care after the acquisition of Cerner closes.

    3. Software Supply Chain Becomes a Key Security Focus

    “Supply chain” was a key phrase across all industries and job functions in 2021. I’m particularly tracking the software supply chain—which, as you can imagine, is immense and complex. In essence, your software supply chain includes anything that might impact your software. That includes APIs, cloud services, containers, your DevOps pipeline and all of the open source components that you use. Software has many dependencies, and understanding the supply chain is critical to knowing your security and risk exposure. Take, for instance, the recent Apache Log4j vulnerability. Use of Log4j is pervasive, but how many companies were actually able to quickly identify what software is at risk? Check out Alan Shimel’s December blog post, Log4j: It’s All About the Supply Chain, Baby! to learn more about software supply chain security. In addition, API security is going to be a very hot topic in 2022.

    However, people remain the number-one cybersecurity threat. Although complex cyberattacks by ransomware gangs and state-sponsored actors get much of the attention, cloud misconfigurations and unpatched software are likely your biggest threats. Understanding your software supply chain will help uncover potential weak points and allow you to add automation, observability and/or other security tools to help spot potential problems.

    The Cloud Evolution

    Although the cloud isn’t new, the cloud market is continually evolving. While the developer community has been quick to adopt cloud computing, large enterprises have lagged—and regulated industries have been even slower. The alternative cloud market is offering different options for developers and businesses that don’t want the complexities of hyperscalers and don’t need their endless options and global footprint. At the same time, regulated industries are changing their cloud strategies thanks to cloud offerings that are uniquely focused on the challenges of their industry. Finally, you need to secure your software and data no matter where it resides. Focusing on your software supply chain will help ensure you can react to security vulnerabilities and update elements when needed.

  • What’s Next for Cloud Computing? Distributed Cloud

    What’s Next for Cloud Computing? Distributed Cloud

    The public cloud has greatly advanced IT by allowing teams to interact with their data and write new applications in a cloud-native way. The cloud simplifies the application development process, provides services on demand and allows you to pay as you go. There has been phenomenal growth in public cloud use and all estimates show that it is likely to keep growing in the near future. 

    Nevertheless, most IT computing still takes place outside of the public cloud, simply because there has been no effective way to consume cloud-native services outside of data centers (or “regions”) operated by the hyperscale cloud providers. This location constraint negatively affects cloud computing in three main ways: Performance (latency, throughput), data sovereignty (residency, regulations) and commercial considerations (legacy architecture, pricing). 

    As a result, to realize the cloud’s fullest potential, many enterprises are turning to a recent innovation in cloud computing: Distributed clouds that are untethered to specific locations or regions.  

    How does this work? Through APIs, the distributed cloud connects to any IT stack in any location and provides cloud functionality as if running on a hyperscale cloud. However, instead of running in a dedicated location, it runs on existing infrastructure on top of any IaaS, virtualized environment or bare-metal machines. It is agnostic to the stack’s underlying physics and doesn’t require any installation or capex. It runs workloads in any environment: Commercial data center, on-premises facility, edge microcenter or even in a multi-facility hybrid environment. 

    How the Cloud is Transforming Enterprise and SMBs

    Modern application development lives and breathes cloud computing. It’s been the enabler for much of the recent progress with modern applications—such as those dedicated to IoT, smart cities and personal health, for example—and will continue to be the infrastructure on which enterprises and small businesses develop new innovations. But as more and more businesses employ a cloud-first approach using cloud-native architectures and technologies, “IT budget” has become synonymous with “cloud budget.” And this is often a very expensive proposition.

    Therefore, the next step for many businesses is to manage cloud computing costs while supporting legacy and cloud-native applications as well as cloud migration. Their computing strategy may be simultaneously on-premises, bare metal and hybrid across multiple continents. And so they need a cloud with architectural latitude to match their needs as well as their budget. 

    This flexibility is provided by the customizable distributed cloud. By facilitating interoperability with existing infrastructure, it enables enterprises to deploy and infinitely scale applications anywhere they need. The more openness they have in terms of where they run applications, the more freedom they have to optimize their budget. 

    Who is Driving Cloud Computing Innovation?

    Amazon, Microsoft and Google have gone from being the innovators in cloud computing to being the incumbents. Innovation in the cloud is coming from startups as well as legacy IT companies. Here are a few examples:

    • Kyndryl has emerged as one of the system integrators of choice when the Fortune 500 look to innovate and modernize their IT and application infrastructures. Kyndryl has been engaged by large companies to solve many of the challenges that cloud computing has created. One of the innovations they have championed is the distributed cloud.
    • NetApp has spent over $2 billion on more than a dozen acquisitions to build their cloud portfolio. Their focus has been on creating a portfolio that gives enterprises the ability to bridge their various compute and storage infrastructures to the cloud. As opposed to assuming that their customers will have greenfield implementations on cloud infrastructure, NetApp has built a portfolio that allows them to meet their clients where they currently are in terms of architecture and to shift from there into more cloud-native capabilities. 
    • Zenlayer has built cloud infrastructure in diverse geographies, giving them global reach that even the hyperscalers can’t rival. Zenlayer claims to provide cloud infrastructure that is so globally distributed that they are within 25 milliseconds of latency from 85% of the world’s internet population. This focus on physical infrastructure locations that enable global performance is an important innovation for many modern applications. 

    Emerging Cloud Computing Innovations

    The distributed cloud, which integrates programmatically into any existing local infrastructure, is an innovation that drives businesses forward by providing them with a cloud that can be customized for specific locality requirements. Without requiring any installation, its cloud-native building blocks leverage existing servers to run application workloads in any environment—private, public, on-premises and hybrid. 

    As a result, application owners are able to build an optimized cloud computing strategy, taking advantage of existing and available infrastructure in the location—or multiple locations—of their choosing.