Tag: data centers

  • Advancing Sustainable Practices in Data Centers: Insights from Platform.sh

    Advancing Sustainable Practices in Data Centers: Insights from Platform.sh

    The environmental impact of data centers is becoming increasingly critical. These facilities, essential to our digital infrastructure, consume vast amounts of energy and contribute significantly to carbon emissions. Clearly, recognizing the urgency of this issue, Platform.sh is pioneering sustainable solutions to mitigate their environmental footprint. By incorporating renewable energy, cutting-edge cooling systems, and robust carbon offset programs, they are leading the way in creating greener data centers.

    Insights from Leah Goldfarb

     

    In a recent interview with Techstrong TV, Leah Goldfarb, Environmental Impact Officer at Platform.sh, shared valuable insights into the company’s sustainability efforts. Goldfarb discussed the integration of renewable energy sources, advanced cooling systems, and carbon offset programs, highlighting how Platform.sh is leading the way in green data center practices.

    Green Data Centers Explained

    Green data centers focus on energy efficiency and the use of renewable energy to reduce their environmental footprint. These centers aim to lower carbon emissions and optimize energy use, promoting long-term sustainability. Notably, according to industry reports, the global green data center market is projected to grow significantly. Check out this impressive projection: USD 198.3 billion by 2032 from USD 61.4 billion in 2023. This surge is driven by increasing demand for sustainable solutions and stringent environmental regulations​

    Innovative Sustainability Strategies at Platform.sh

    Adopting Renewable Energy:
    Platform.sh integrates renewable energy sources such as wind and solar power into their data centers. This move reduces reliance on fossil fuels and decreases carbon emissions, contributing to a cleaner energy future. For example, some of their data centers are powered entirely by renewable energy, significantly cutting their environmental impact​.

    Designing Efficient Infrastructure:
    The data centers at Platform.sh are designed with energy efficiency as a core principle. By investing in advanced technologies and optimizing their infrastructure, Platform.sh achieves lower power usage effectiveness (PUE). Markedly, this focus on innovation helps manage energy consumption more sustainably​.

    Utilizing Advanced Cooling Technologies:
    Implementing state-of-the-art cooling systems and optimizing server utilization are critical for minimizing energy consumption. Indeed, intelligent workload management and automation ensure resources are used efficiently, reducing unnecessary energy use. Key point: these technologies are crucial for reducing the overall environmental impact of data centers​.

    Certifications and Compliance:
    Notably, Platform.sh holds certifications like ISO 14001 for environmental management, demonstrating a commitment to maintaining high sustainability standards. Compliance with European Union regulations further ensures rigorous environmental practices. In essence, these certifications show that Platform.sh is dedicated to adhering to the best environmental standards in the industry​.

    Participating in Carbon Offset Programs:
    To address residual emissions, Platform.sh uses carbon offset programs. These initiatives support global environmental efforts such as reforestation and renewable energy projects. By participating in these outlets, Platform.sh helps mitigate the environmental impact of their operations​.

    Benefits of Renewable Energy in Data Centers

    Using renewable energy sources provides significant environmental and economic benefits. It helps reduce greenhouse gas emissions and conserves natural resources. Economically, it can lead to long-term cost savings by decreasing dependency on non-renewable energy sources and stabilizing energy costs. This dual benefit makes renewable energy a compelling choice for sustainable data center operations​.

    Emerging Trends in Sustainable Cloud Hosting for 2024

    Sustainable cloud hosting’s latest trends span from automation to AI. However, green initiatives in digital transformation face challenges.

    Automation and AI:
    Automation and artificial intelligence enhance energy efficiency by enabling precise management of workloads and resources, thereby reducing energy waste. These technologies are becoming increasingly important in optimizing data center operations.

    Decentralized Energy Grids:
    Utilizing decentralized energy grids allows data centers to effectively use local renewable energy sources, minimizing transmission losses and improving efficiency. This trend is helping data centers become more self-sufficient and environmentally friendly​.

    Circular  Economy Principles:

    Embracing circular economy principles involves reusing and recycling hardware components, reducing electronic waste, thus extending the lifespan of data center equipment. Consequently, this approach not only conserves resources but also reduces the environmental footprint of data centers.

    Challenges in Implementing Green Initiatives

    Implementing green initiatives in data centers can be challenging. Common obstacles include high initial costs, technological limitations, and the need for specialized expertise. However, prioritizing sustainability and leveraging innovative solutions can help overcome these challenges. For instance, despite the initial investments, the long-term benefits of green technologies often justify the costs​​.

    🎤Tell Your Sustainable Solution Story

    We invite industry Thought Leaders in tech and sustainability to share their innovative solutions and strategies. Boost your company’s profile and amplify your brand by contributing to our discussions on sustainable practices.

    Contact Bonnie Schneider at bonnie@techstronggroup.com to participate.

  • The Heat is On: Climate Change, Record-Breaking Temperatures and the Tech Industry’s Response

    The Heat is On: Climate Change, Record-Breaking Temperatures and the Tech Industry’s Response

    The Heat is On: Climate Change, Record-Breaking Temperatures and the Tech Industry’s Response

     

    July’s Sizzling Start 

     

     

    The Fourth of July 2023 was not just a day of fireworks and barbecues but also the hottest day on Earth in as many as 125,000 years. The global average temperature reached 17.18 degrees Celsius (62.92 degrees Fahrenheit), breaking the record set just the day before. According to preliminary data from the ERA5 dataset produced by the European Centre for Medium-Range Weather Forecasts (ECMWF), the global average 2m temperature reached 16.88°C on Monday, breaking the previous record of 16.80°C from August 2016. The National Oceanic and Atmospheric Administration reports that these record-breaking temperatures are a clear sign of escalating climate change. This intense heat poses a significant challenge to our digital infrastructure, particularly data centers, the nerve centers of our digital world.

    Data Centers: The Heat Test

    The resilience of data centers was put to the test in the summer of 2022. Intense heatwaves across California and the European Union strained these facilities. According to the BBC, over 50% of the UK’s oldest active weather stations recorded their hottest day ever in 2022, based on Met Office data. In the U.S., Los Angeles sweltered under a record-breaking 44.5°C (112°F). CNN reported that last September, Twitter experienced the loss of its Sacramento (SMF) data center region due to extreme heat. In London, record summer heat forced Google and Oracle into outages when cooling systems failed at data centers. The culprit was the critical temperature threshold of 27°C (80.6°F), at which point servers automatically shut down to prevent irreversible hardware damage.

    Data centers house numerous servers that generate significant amounts of heat during operation. These servers rely on proper cooling mechanisms to maintain optimal performance and prevent overheating. The critical temperature threshold serves as a safety mechanism to protect the integrity and functionality of the servers. Today’s servers, reports Nautilus Data Technologies, contain the hottest processors and GPUs in history and are producing more than 1kW of heat per rack unit — or more than 40kW per rack. Many data centers simply cannot produce enough chilled air to keep those servers from overheating.

    Exceeding the critical temperature threshold can lead to issues like reduced performance, data corruption and even permanent damage to the hardware components. By shutting down the servers when temperatures rise too high, data center operators can mitigate the risk of such detrimental consequences.

    Tech Innovations: Rising to the Challenge

    To counter these escalating challenges, the tech industry is driving forward with innovative solutions. For instance, in 2023, LiquidStack, a pioneer in cooling solutions, unveiled its new immersion cooling technology. This system submerges server components in a non-conductive fluid that carries away heat 1,200 times more effectively than air, offering a promising solution to heatwave-induced outages.

    Data Center Frontier reported that at the Open Compute Summit, Meta, the social media giant formerly known as Facebook, outlined a roadmap for a gradual shift to a water-cooled infrastructure, using cold plates to provide direct-to-chip cooling for AI workloads.

    A third promising innovation comes from Submer, who introduced a next-generation immersion cooling system in 2023. Their technology uses a proprietary dielectric fluid to cool server components directly, reducing the need for traditional air conditioning systems and making data centers significantly more energy-efficient.

    As we continue to grapple with the increasing severity of climate change, it’s clear that the resilience of our digital infrastructures hinges on our ability to innovate and adapt. The tech industry is leading the charge, and while the journey is challenging, these emerging solutions offer a beacon of hope. The urgency to develop and implement such solutions is underscored by the IPCC’s predictions for more frequent and severe heatwaves, highlighting the crucial interplay between climate change and our digital world.

     

    Join the Conversation at Ecotech Insights

    At Ecotech Insights, we bring together top thought leaders from various industries to discuss the intersection of sustainability and climate change. Techstrong Group’s Sustainability Contributor, Bonnie Schneider, hosts engaging conversations that explore innovative solutions and strategies to address environmental challenges.

    Are you a visionary in the field of sustainability or climate change? We invite you to be featured on our show and share your expertise, insights and initiatives with our global audience. This is an exceptional opportunity to inspire others, spark meaningful discussions and drive positive change.

    Is your organization passionate about supporting environmental initiatives? Consider sponsoring Ecotech Insights and showcase your commitment to a sustainable future. By partnering with us, you’ll gain visibility among our audience of forward-thinking individuals and organizations while contributing to the advancement of eco-conscious solutions.

    Fill out the contact form below to learn more! 🌍

  • Voice.ai ‘Stole’ Code ¦ AWS Gets Filthier

    Voice.ai ‘Stole’ Code ¦ AWS Gets Filthier

    Welcome to The Long View—where we peruse the news of the week and strip it to the essentials. Let’s work out what really matters.

    This week: Alleged theft of GPL code, and Amazon will run its data centers on gas. (more…)

  • Recession! DevOps Hiring Freeze | Data Centers Suck (Power) | Intel to ‘be’ Wi-Fi 7

    Recession! DevOps Hiring Freeze | Data Centers Suck (Power) | Intel to ‘be’ Wi-Fi 7

    Welcome to The Long View—where we peruse the news of the week and strip it to the essentials. Let’s work out what really matters.

    This week: Engineer jobs are being cut, cloud infrastructure is using too much energy, and Intel’s 802.11be silicon is alive. (more…)

  • Survey Predicts Massive Migration to the Cloud

    Survey Predicts Massive Migration to the Cloud

    A global survey of 1,600 enterprise IT decision-makers found more than half are working for organizations that plan to eliminate the use of data centers over the next two years.

    The survey was conducted by Aryaka, a provider of a secure access service edge (SASE) platform, and found a quarter of the respondents have closed 25% to 50% of their office sites; 75% of respondents said at least a quarter of their employees will remain remote permanently post-pandemic. Just under a third (32%) expect at least half of their workforce would be permanently remote.

    Despite the apparent accelerated shift to the cloud, the report found a full three-quarters of respondents (75%) are projecting at least a 10% growth in IT spending, with a quarter expecting IT budgets to grow 25% or more. Nevertheless, more than a third (36%) report they have IT cost concerns.

    David Ginsburg, vice president of product and solutions for Aryaka, said the shift to the cloud in the wake of the COVID-19 pandemic is being driven mainly by digital business transformation initiatives that require applications be quickly built and managed by IT teams that are working from home themselves. With the pandemic entering the third year, a hybrid workforce that regularly shifts between home and the office is now permanent, he noted.

    Consequently, with more people working from home, nearly two-thirds of respondents (64%) said they will shift toward a SASE-based approach over the course of the coming year to provide secure access to cloud applications over a software-defined wide area network (SD-WAN). Over two-thirds of those respondents said they will opt for a managed SASE offering rather than build and maintain these platforms themselves.

    SASE was originally coined by Gartner to describe a cloud-delivered service that brought together networking and security offerings. Those offerings should include a firewall-as-a-service (FWaaS), secure web gateway (SWG), cloud access security broker (CASB) and zero-trust network access (ZTNA). In effect, it’s a secure software-defined wide-area network (SD-WAN). As organizations adopt SASE-based platforms and services, just under a third of respondents (61%) are recognizing that dynamic bandwidth reallocation will be a very important requirement as workers shift between the office and home.

    The transition to SASE involves setting a strategy (35%), phasing out of legacy virtual private networks (32%) and consolidating cloud security with zero-trust (29%). Top desired capabilities include SWG (47%), SD-WAN (36%) and FWaaS (28%). A full 41% reported that responsibility for networking and security decisions have now been consolidated into a single team. However, only slightly more than a third (34%) said security is a major priority.

    The implications of a shift to the cloud at this rate and level of scale are likely to have a profound impact on DevOps teams. While cloud infrastructure is designed to scale on demand, accessing applications across an SD-WAN can have a significant impact on application performance. The survey, however, finds only 29% of respondents are concerned about whether applications will perform properly. Nevertheless, well over two-thirds (69%) said there will be an increased focus on observability and control, while 42% noted identifying slow performance for remote and mobile users will be a key issue and 37% expected slow performance at the branch office to also be an issue. Lackluster application performance is a time sink, according to 42% of respondents.

    Naturally, many IT teams will add new tools and platforms to deploy and manage cloud applications. The Aryaka survey found that only slightly more than a quarter of respondents are concerned about the newness of the technology they might employ.

    The coming year is shaping up to be incredibly disruptive to the IT landscape. The challenge is making sure balance is maintained between cost, flexibility and application performance.

  • How Serverless Is Impacting the IT Landscape

    How Serverless Is Impacting the IT Landscape

    Although most users will never realize it, with every digital data entry and exchange servers are consuming substantial quantities of energy to file, store and sustain that data’s availability.

    While the average consumer or office worker doesn’t consider the economic or environmental impact they have, IT and C-Suite teams are awakening to the problem and the awareness among energy concerns, legislators and thought leaders is growing. From the expanding troves of transactional data for AI to each video streamed on a smartphone or to a social media platform, hyperconnected companies are hungry to collect, understand, feed and leverage data on our digital habits. In today’s infrastructure models, data centers continuously burn through processing power to be ever-ready to those workloads—even when demand falls during regular off-peak periods.

    That’s one of the two real pushes behind the shift from legacy to new serverless infrastructures: waste, both environmental and economic.

    The world is waking up to the realization that the digital economy is consuming disproportionate levels of energy, putting new pressures on their organizations, their region’s energy infrastructures and, ultimately, on the planet.

    A recent report from Climate Change News predicts billions of internet-connected devices could produce 3.5% of global emissions within 10 years and the communications industry could use 20% of all the world’s electricity by 2025. In fact, data from statistics portal Statista notes the energy consumption of Facebook usage alone amounted to about 2.46TW hours in 2017, compared to 532GW hours in 2011.

    In the U.S. alone, data centers consume an astounding 90 billion kWh of electricity per year, the approximate annual output of 34 (500MW) coal-burning power plants. The data center consumption costs are baked in—organizations pay for always-on computing power to meet peak need regardless of how demand may fluctuate.

    The Promise and Potential of Serverless

    Cutting Energy Consumption: Serverless compute technology such as Amazon’s AWS Lambda or Microsoft’s Azure Functions are native cloud architectures designed to decrease consumption and increase agility and innovation.

    It provides a more efficient function-as-a-service (FaaS) consumption model that enables organizations to pay for what they use, rather than constant peak demand charges.

    Some of the economic impacts of serverless are obvious: Organizations that host their own servers have reconciled themselves to paying for those servers running at full power while sitting idle for much of the time. It’s like keeping your car constantly running, regardless of whether you’re going anywhere.

    In contrast, serverless not only promises far greater energy efficiency from the macro-infrastructure perspective, it also is event-driven. Organizations pay by the computing power consumed, so their costs reflect their actual server usage rather than paying for always-on capacity.

    The Shift Is On, From Managing Infrastructures to Solving Problems

    Reduced energy consumption and cost efficiencies are important for organizations and the planet. Two other major promises serverless offers are the ability to let organizations focus on creating applications and services without chaining them to infrastructure and innovation opportunities.

    Organizations shift the focus of their IT resources away from infrastructure maintenance—the provisioning, patching, operating system maintenance, managing runtimes and capacity planning overhead—to solving business problems. This means the focus of the organization’s IT resources can shift from managing infrastructure maintenance burdens to doing what IT was always meant to do: solve actual business problems.

    But there’s another aspect to serverless that’s even more exciting.

    Unlocking ‘Vendor Lock’ and Unleashing Innovation

    Every great technology breakthrough inevitably tears through old barriers and accelerates innovation. Serverless is no different.

    Furnace is a good example. It’s a new open source, serverless, streaming data processing platform for building big data solutions that are cloud platform and language-agnostic.

    It supports the use of applications that run natively in AWS Lambda, Microsoft Azure and Google Cloud, passporting data between platforms. Using coding languages including JavaScript, Node, Python and Golang, a growing community of developers are creating constructs to connect cloud-based applications.

    Some of the most urgently needed application construct types we’re likely to see in the near term will be for extracting and anonymizing old proprietary data for GDPR compliance, and for honeypot data collection and manipulation, with Elasticsearch and Redshift. Other application foundational on-ramps are in development.

    According to Danny Waite, CTO for the Furnace Ignite organization, the Serverless Furnace source platform was architected to allow deployment and data traversal into and across various cloud, on-premises and hybrid environments, putting the underlying efficiencies of serverless to work on practical applications.

    The application development platform is optimized to ingest massive volumes of data from different sources and in various formats. The Furnace open source community is soliciting feedback and community developers are working on various projects, with plans for constructs to harness and tap into the massive stores of now-untouched IoT data, among other sources.

    Greener, Cleaner, Streamlined Computing

    Serverless is a driver for ecologically greener, operationally cleaner and innovation-driving new computing. Its reduced data-center energy consumption, pay-per-use event-driven model, openness to innovation and seemingly unique ability to help align historical data with new regulatory requirements are all arguments for a shift in thinking and embrace of serverless. The improved economics are another compelling reason, though likely not a primary one for data-driven organizations.

    Serverless communities such as Furnace Ignite are emerging with tools and techniques for adoption. The Furnace application development platform has been architected in a way that allows it to be deployed into various infrastructures, such as cloud, on-premises or within hybrid environments, with the ability to ingest huge volumes of data from different sources, in various formats, so developers can take that data and make it useable. The whole process can be done with speed and agility and removes all the nuances normally associated with working with streaming data.

    Serverless platforms such as Furnace will continue to be developed to drive DevOps and meet the needs of the opensource community.

    — John Blamire