Author: Rob Zuber

  • 4 Ways to Uplevel Your Software Engineering Team

    4 Ways to Uplevel Your Software Engineering Team

    In my 20 years leading software development teams, I’ve witnessed the industry’s continuous growth alongside technology’s evolution. The only thing we know for certain is that the industry will continue to change and winning businesses will be those that build with change in mind, backed by effective, fast-moving software teams.

    This is the year we must focus on fine-tuning our DevOps processes and uplevel our teams, but where do we start?

    Below are four ways you can begin to transform your teams into engineering powerhouses, no matter how big or small or where they are in the world.

    1. Embrace New Delivery Models

    Remember when deployments were a big deal; a highly-anticipated event that often meant late nights? These days, many teams have managed to make deployments a non-event and are deploying any time of day. Those that haven’t adapted risk being left behind. The rate of deployments will only increase, so how teams handle this progression will be a deciding factor for success in an already competitive field.

    In 2022, teams should continuously evaluate their procedures as they push the boundaries of their tech stack. Navigating the complexity of the digital era—from massive datasets and machine learning to networks of third-party services—will force both developers and company leaders to embrace flexible tooling and processes to ultimately refine the risk/innovation tradeoff.

    2. Prioritize People and Culture

    While 2021’s Great Resignation saw many software professionals jumping ship in search of a fresh work environment, in 2022 we expect to see a Great Reshuffle. Realizing their new or current gig still may not be quite the right fit, engineers and developers will start looking for roles that are more in line with their long-term career and personal goals.

    Don’t fear this reshuffle. Instead, recognize it as an opportunity to build a strong and stable team. Be honest about what, exactly, the job entails and the hard and soft skills you’re looking for. Honesty throughout the recruitment process leads to a better match between employer and employee and also contributes to resilient company culture.

    3. Deploy Low-Code Solutions Strategically

    Pressure to get the highest productivity out of software development teams has led to the adoption of no-code and low-code solutions. But that means these tools are being used predominantly by people who already know how to code. The folks with big ideas who don’t actually want to be programmers remain unserved and untapped.

    Expect this disparity to soon lead to a split in the category of no-code and low-code solutions—those built specifically for optimizing developer teams, and those that can serve everyday creators. To really get the most out of your team, keep an eye on the low-code space and ensure the solution you use is the one that’s actually best suited for your goals.

    4. Build With Change Validation in Mind

    The growing adoption of cloud storage, service-oriented architectures, third-party API-based services and open source code (to name a few) makes modern software development monumentally complex.

    A way to manage this complexity is by pulling our focus away from the application itself and onto myriad sources of change that affect the application—a concept we can think of as change validation.

    Ultimately, change validation builds upon tried-and-true software best practices such as continuous integration, continuous delivery and release orchestration. Cloud-native architectures can be effective and scalable, but you need to have the right tools and systems in place to validate changes to your code at every step.

    In the past, the general consensus was that you shouldn’t test in production; you should just release and wait for the bug reports to tell you what’s wrong. But in the world of extensive software supply chains and cloud-native architectures, testing in production is the only way to truly know whether changes to your code are working as intended before releasing software to customers.

    In the new year, software developers will be of critical importance as organizations continue to expand on digital services and projects. Embracing new methods of software delivery, prioritizing people and culture and keeping an eye on how to best leverage automation tools like no-code/low-code and change validation will all help to transform your team for the better in 2022. This forward-looking approach and a willingness to reassess and pivot guarantees that your software engineering team will remain agile amidst a rapidly changing tech landscape.

  • How to Build a Team That Embraces Metrics

    How to Build a Team That Embraces Metrics

    When we talk about metrics in software delivery, a lot of developers think of execution metrics — things like throughput, delivery and number of deploys. But in reality, those metrics don’t motivate anyone — at least not without connecting them to a bigger picture.

    I’ve worked in software for 23 years. I’m a three-time founder and four-time CTO, responsible for leading a 200+ member distributed engineering organization. I’m passionate about metrics because they can tell me a lot about where things are working and where they are not. On the other hand, there’s a risk that operating metrics become the focus, taking attention away from measures of business value.

    Getting your developers to embrace metrics isn’t about hand-selecting specific metrics to track. It’s about disseminating the bigger picture and sharing measures of business impact that allow your team to see progress against those larger, shared goals.

    When developers understand how their day-to-day work directly impacts the company’s goals and vision, they’re able to understand their impact, too, and will want to do better. When they want to do better, they want execution metrics to get them there.

    Clarify Your Goals

    If you want your developers to not only track their metrics but be excited to use them, there are a few things you need to do first:

    • Get clarity on the goals you’re trying to accomplish as a team and as an organization
    • Figure out how you’re executing against those goals
    • Find out what’s getting in the way

    Developers shouldn’t be obsessing over execution metrics. Rather, you need them to understand what the company is trying to achieve. What is the outcome you’re aiming to deliver to customers and for the business overall?

    If your developers have clarity on the company’s mission and vision, they understand how their work directly impacts the customer and the success of the organization, which is highly motivating.

    Individual contributors will start asking for access to more information so they can diagnose their own problems and improve their work.

    Are we spending too much time on technical investment? Does it feel like we have too many incidents, issues and escalations from customers? Are we far off on our estimates? By answering these questions, your team can determine which metrics to track.

    Don’t Make These Mistakes

    Using one metric to rule them all. A lot of engineering organizations try to rally entire departments around the same execution metrics. Velocity, or throughput, for example, is a great tool to expose other issues, but consistent velocity is not a guarantee of delivering business value. In fact, targeting consistent velocity is likely to result in tradeoffs you didn’t anticipate, like taking shortcuts to get things out the door.

    Treating the metric as the goal. Meeting a metric shouldn’t be the goal; rather, metrics should be viewed as a way to ensure your team is meeting their goals. Organizing around business value is what really helps your team understand the purpose of their work. If you’re just rallying around how many times you can deploy per day, then sure, you can be an amazing software-deploying machine — but you might be deploying changes all day that have nothing to do with the actual goals of the business.

    Being a blocker. Developers need autonomy and flexibility to do their jobs well. Give teams a high-level objective and let them determine which metrics they need to push, instead of giving everybody the same metrics and telling them to get better.

    If engineers don’t have the autonomy to make their own decisions, then they’re going to feel like they’re just part of the machine. As engineers, and as humans, problem solving is what motivates us, along with the knowledge that our skills are contributing to a larger, shared goal.

    A Team That Embraces Metrics: Putting it Into Practice

    There are three channels that are essential to communicating business-value metrics to teams. At the company level, executives will introduce their high-level goals at all-hands meetings — where the company is trying to go this year, how you differentiate in the market — the things that really matter to a business.

    One level down, during organizational or department meetings, is where to communicate how teams should think about the goals from a product and engineering perspective, while still thinking about them within that overall business context.

    It’s also important that this is understood down through the management chain. An engineering manager should be able to explain to their team the overall business goals with local-level reinforcement and how it all ties together.

    When you have that knowledge as a team, you know what you’re capable of executing because you understand what you’re trying to achieve for the company and the customer. That’s when developers start asking for more metrics because they want to understand how to get there faster.

    If You’re Not Hitting Your Goals, You Should be Asking for the Data

    The only real failure is not learning from failure. It should be okay to not hit your numbers. Set a bold target and push yourself, then learn something from your misses. Figure out what you didn’t understand, what got in your way and why.

    Estimation is hard. Trying to plan work is hard. But if you know how much you were able to deliver last quarter, you can focus on getting something similar done this quarter instead of assuming this will be the one quarter where there are no interruptions, your initiatives will all be perfectly defined and nobody will get sick.

    If you’re not hitting your business goals and you’re not looking at your historical data, then you’re missing your opportunity to improve.

    Your Team Embraces Metrics. Now, How Do You Get Them Excited?

    The first time I started using continuous deployment (CD), I was truly amazed at how quickly it allowed my team to put new functionality into the hands of our customers. We could instantly find out if they liked it, and if they didn’t, we would build another version tomorrow.

    As an engineer, CD is a great way to feel more connected to your customers because you get to put something you built in front of them the same day you complete it. You also become interested in a different form of metrics: usage and adoption.

    The connection between your work and the ultimate value to the user is much clearer when the feedback cycle is shorter. CD allows you to get that feedback from customers directly and really see the impact you have on them. That gets people excited.

    There’s no Shortcut

    You can try to drive an entire organization by execution metrics, but it simply won’t be fulfilling for anyone. If your team is aligned around what they’re trying to achieve, they will recognize the value of execution metrics and they will come looking for them.

    There’s no shortcut.

    If you start with the reason and you end with the numbers, you know you’re on the right track. You’ll know you’re getting there because you’ll see the numbers moving, your team will be excited by that, and they’ll be motivated to do even better.